Big News!
We’ve noticed that our 3rd Touch and Go release, House of GVSB, has become a little difficult to find. We are excited to announce Touch and Go is reissuing this record soon.
We’ll have a lot more details on what it entails but it will be more than the original record. This release will include a lot of tracks that have been hard to find and some of which have never seen the light of day.
We were hoping to have it out earlier, since 2021 is technically the 25th anniversary of the release of House of GVSB. Like just about everyone else, we’ve run up against tons of competition for space on the printing presses. We are in line like every other band/record company in the world.
Find Your Audience
While on the topic of audiences, you’ll likely want to identify yours early on. If your blog is going to be set up to compliment a business, your target audience will likely be the same as your consumer base; you’re then writing for the same people that buy your product. You’ll want to allow any marketing material you’ve used inform the style and tone of your writing. Think of your blog as an extension of your company’s brand.
If, on the other hand, your business is completely new or you don’t happen to be selling anything in particular, this is the time to start thinking about your brand …